Friday, April 29, 2011

SEO SERVICES INDIA


Today, every person to get any information of their interest use search engines. There are number of search engines available on internet like Google, Yahoo, Msn, etc. They are all full of information related to almost every topic. Every second person use search engine but out those very few know how these search engine works and give all the information in a fiction of time. Search engines works on a technique known as Search Engine Optimization” and the person who is engaged with this technology is known as ‘Search Engine Optimizer’.

Search Engine Optimization (SEO) is that technique, with the help of which a website get high ranking in search of information as compare to other number of sites available on the search engine. SEO’s main goal is to maximize the number of visitors or heavy traffic to that website.
SEO is basically of two types:
1)      ON-PAGE
2)      OFF PAGE

OFF PAGE SEO
This is a Search engine optimization method, which is done external to the website to get the best positions for particular set of keywords and attract more visitors. This method is further divided into different steps that include:
  • Social Book Marking
  • Directory submission
  • Blog posting and Blog 2.0
  • Blog commenting on Do- Follow Blogs
  • Form Posting
  • Classified Submission
  • Article Posting
  • Web Release
  • Link exchange

Ø  Social bookmarking: It is a method for web users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of tags or keywords on sites such as Digg or Delicious.
Ø  Directory submission: Web Directory submission is the process that involves submitting websites to web directories. Web Directory submission is important because it helps increase websites rankings on the search engines. The higher a website ranks on the search engine, the more sales a business owner gets as their websites come up higher in search results.
Ø  Blog Posting and Blog 2.0: A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
Ø   Blog Commenting on Do-Follow Blogs: Blog commenting is a method to give remarks or suggestion about the website for praising the site and also how to improve its loop holes. Then Do-follow blogs is to share and follow them on social networking web sites such as twitter and facebook.
Ø  Classified Submission: This is an effective method of promoting web sites and also helps in enhancing huge traffic. The classified ads must be useful and informative.
Ø  Article Posting: This is a method of giving more and more information about the website by adding new articles related to the website.
Ø  Web Release: One of the most effective, least expensive ways to generate traffic, brand awareness, and links is through a properly optimized online press release.
Ø  Link Exchange: This method is done by building backlinks to site's link swap page, in order to get both organic search and referring traffic.


ON PAGE SEO
This is the process of modification of various elements in a Web page such as keyword density, URL, Meta tag, title, heading so that search engine spiders could easily trace the Web pages.
  • Meta Tag Optimization
  • Meta Description Optimization
  • Keyword Research and Analysis
  • Heading Tag Optimization
  • Alt Tag Optimization
  • Content Optimization 

Ø  Meta Tag Optimization: Meta Tags are lines of HTML code entrenched into web pages that are used by search engines to store information about the web site. These "tags" contain keywords, descriptions, copyright information, web site titles and more. They are among the numerous things that the search engines look for, when trying to appraise a web site.
Ø  Meta Description Optimization: The Meta description tag is a brief and concise summary of your page's content.
Ø  Keyword Research and Analysis: Keyword research is one of the most important parts of online marketing. All search engine marketing campaigns need to start with a set of keywords. It's those keywords that are an online business' location, just as a traditional brick and mortar store's location is a physical street address.
Ø  Heading Tag Optimization: Heading tags are defined with the < h1> to <h2> tags. <h1> defines the largest heading and used for main heading
<h2>, <h3>, <h4>, <h5>, <h6> defines the smallest heading and used for sub-headings. Heading Tags <h1>to <h6> are one of the important factors for On Page Optimization. Search engine give more importance for indexing and for ranking well in search results pages. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about. Heading tags are represented as <h1> to <h6>. <h1> is considered the most important tag by search engine and <h6>, the smallest and the least important.
Ø  Alt Tag Optimization : Alt tags are the alternative text used for describing images. Alt tags are displayed on the site while the images are loading, or when you hover over the image with your mouse. They also help blind people who are using text readers to read your page.
Ø  Content Optimization : Content optimization is one of the most important factors for content marketing success. Content marketing involves many aspects of search engine optimization, including keyword research, website structure, meta tags and link building, all with the ultimate goal of increasing website traffic and sales.

On page and Off page optimization both are equally important for SEO. Both works as a key ingredient for promoting the website. Their main goals are to make the website top ranked and also to maximize the traffic to the respective website.

I am Tanya, an SEO by profession. Being skilled and proficient in this field .I worked on many projects since I am in this. As a Search engine optimizer, with my competency and hard work I made many websites reached high rank in the search engines like Google, Msn, Yahoo etc. There are lot many satisfied customer of mine search engine optimization.

My current projects
Regards and Thanks
Tania
Email: info.taniagarg@gmail.com






1 comment:

  1. Thank you for this nice blog post. This was a very educative article. You have explained in detail all the aspects of on-page and off-page seo.Thank you

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